Renee Butler
863.294.6773
fax 863.297.5337
info@reneebutlerteam.com




Marketing Plan

 




DON'T JUST HIRE A COMPANY,

 

HIRE A TEAM!

 

 

 

Real Estate is a personal service business. Expect knowledge and skill from the Realtor that you hire in the areas of financing, contracts, negotiating, and marketing. Select a Realtor with a track record of producing results. Buying or selling a home should not be left to chance and is not something that you let a "friend try". Trust the buying and selling of your home only to a professional. Accept nothing less than excellence.

 

What makes a difference between me and the other 600+ agents in East Polk County is I have the assion for my job. This passion is the very reason I ave built this superb team of professionals to accommodate all of your real estate needs.

 

Our track record of sales over the past years proves our dedication and hard work we put into our profession and selling homes. We've heard it said from our competition before "Renee Butler Team is too busy". With our sales history of results, wouldn't you love us to be "too busy" selling your home - because we'd love to be!

"We Have A Commitment To Excellence in Real Estate Services!"

To develop a successful business today, a strong emphasis on providing quality service to customers is key. My goal has always been to provide excellence in real estate and serve my customers with excellent, personal, quality service. To insure this, I have implemented a team approach to assist my customers throughout the entire transaction.

 

By employing licensed, experienced real estate agents and making them part of my real estate team, I am able to insure that the highest level of service is always provided for all of our customers.

 

Each team member has specific responsibilities, which help to insure a smooth process in the purchase or sale of real estate. We work together to assist our customers through the entire process while providing personal, quality service. We are always striving to improve our services and are always open to your suggestions. With this philosophy, we strive to earn you as a "customer for life".

 

My team members are Karel Cain, Listing Partner; Lindsey Krombach, Buyer Specialist; Christina Bulow, Buyer Specialist; Lillian Thomas, Client Service/Transaction Manager; John Butler, Lead Generation Manager; and Joyce Terry, Operation/Marketing Manager. They are important parts of my success and the satisfaction of my customers. Their hard work, dedication, and concern for my customer's needs combined with their experience and knowledge makes out team a winning success!

 

 

GUARANTEED MARKETING PLAN

 


1. List your property in Mid Florida Regional Multiple Listing Service – making it available to over 8,000 Real Estate Agents throughout Central Florida

2.Create a customized home marketing
brochure

 

3.Install for-sale sign and appropriate amenity, warranty and advertising riders

 

4.Place color brochure folder in home along with agent sign-in sheet

 

5.Mail"Just Listed" postcards

 

6.Advertise your property in the Winter Haven News Chief

 

7.Advertise your property in the Ledger

 

8.Advertise your property in the Homefinder

 

9.Advertise your property in Polk County Homes For Sale Magazine

 

10.Advertise your property in Homes & Land Magazine

 

11.Advertise your property on the Internet:www.Realtor.comwww.ReneeButlerTeam.comwww.HomesandLand.comwww.yahoo.com

 

12.Register your property for a tour onBrokers Realty Caravan

 

13.Follow-up when there is a showing of your home

14.Communicate with you via monthly letter & copies of all advertising

 

15.Pre-qualify buyers and inform them of financing options available

 

16.Oversee all paper work from execution of sales contract to the closing table & beyond !


  WORDS OF WISDOM

(Advice For Sellers)

 

Let Your Home "Smile A Welcome"

To Potential Buyers

First Impressions Are Lasting

The front door greets the prospective buyer.Make sure it is fresh, clean and scrubbed looking.Keep lawn trimmed and edged, and the yard free of refuse.

Decorate for a Quick Sale

Faded walls and worn woodwork reduce appeal.Why try to tell the prospect how your home could look when you can show him by redecorating?A quicker sale at a higher price will result.An investment in a new kitchen and allpaper will pay dividends, and you can't find a better investment when selling a house than a little putty and a few cans of paint to brighten up its interior.

 

Let the Sun Shine In

pen the draperies and curtains and let the prospect see how cheerful your home can be.Dark rooms are not appealing!

 

Fix That Faucet

Dripping water discolors sinks and suggests faulty plumbing.

 

Repairs Can Make a Big Difference

Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, and other minor flaws detract from a home's value.Have them fixed.Many buyers believe there are ten problems they haven't noticed  for every one they do see.

 

From Top To Bottom

 

 

Display the full value of your attic and other utility space by removing all unnecessary articles. Short term, off-site storage areas are relativelyinexpensive.

 

Safety First

 

 

Keep stairways clear. Avoid cluttered appearances and possible injuries.

 

Make Closets Look Bigger

 

 

Neat, well-ordered closets show that space is ample. A little money spent on closet organizers reaps large returns.

 

Bathrooms Help Sell Homes

 

 

Check and repair caulking in bathtubs and showers. Make this room sparkle!

 

Arrange Bedrooms Neatly

 

 

Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.

 

Harmonize the Elements

 

 

FM radio or stereo on softly. TV off. All lights on, day or night. Drapes open in the daytime, closed at night. It it's hot, cool it; if it's cold, light a fire.

 

You Can Sell Pride of Ownership Faster and For More Money

 

 

It's called cleanliness, and cleanliness has more buyers than used dirt. Put sparkle in your bathrooms and kitchen, and you'll take lots more silver out.

 

When Any Agent Shows Your Home - Three's a Crowd!

 

 

Avoid having too many people during showings. The potential buyer will feel like an intruder and will hurry through the house. Objections that can be overcome by a professional will not be forthcoming when the seller is present.

 

Music is Mellow

 

 

But not when showing a house. Turn off the blaring radio or TV. Let the salesperson and buyer talk, free of disturbances. Background music is okay, played softly.

 

Pets Underfoot

 

 

Keep pets out of the way – preferably out of the house. Many people are acutely uncomfortable around some animals and may even be allergic.

 

Silence is Golden

 

 

Be courteous but don't force conversation with the potential buyer. He wants to inspect your house, not pay a social call.

 

Be It Ever So Humble

 

 

Never apologize for the appearance of your home. After all, it has been lived in. Let the trained salesperson answer any objections. This is their job.

 

Never Stay in Your House with House Hunters

 

 

Let the agent handle it, and remove yourself if you possibly can. Remember, the agent has worked many hours with these people and knows what they're looking for, and how to work with them. Let him or her do the job without interference. You may feel that an agent isn't showing the important features of your home to the prospect, but the agent knows people aren't sold by details until they've become emotionally involved with the big picture of your home. The presence of any member of the seller's family can't help, but always unnerves possible buyers, and often prevents a sale. Don't put this obstacle in your path, please leave when buyers are coming.

 

Why Put the Cart Before the Horse?

 

 

Trying to dispose of furniture to potential buyers before the purchase often loses a sale and shows an over-emphasized motivation to sell.

 

A Word to the Wise

 

 

Let your Realtor discuss price, terms, possession, and other factors with the

 

prospect. She is qualified to bring negotiations to a favorable conclusion.

 

   
Superior Online Exposure

1. ReneeButlerTeam.com            

 

2.WinterHavenLifestyle.com     

 

3.VisualTour.com                        

 

4.Google Base                     

 

5.HomePages.com

 

6.Homes.com

 

7.HomeSeekers.com

 

8.Realtor.com

 

9.Truilia.com

 

10.Yahoo.com

 

11.Craigslist.com

 

12.LiveDeal.com

 

13.Local.com

 

14.MSNBC.com

 

15.The New York Times*

 

16.International Herald Tribune*

 

17.JustRealEstateListings.com

 

18.Oodle.com

 

19.HomesandLand.com

 

20.ShowHomes.com
 
21.Mid-FloridaHomes.com

 

22.RealEstateJournal.com

 

23.LakelandLedger.com

 

24.PolkCountyHomesForSale.com

 

25.HarmonHomes.com

 

26.Bargain.com

 

27.Boston.com*

 

28.Unique Homes

 

29.Dupont Registry

 

30.Newschief.com

 

31.OrlandoSentinal.com

 

32.PolkonLine.com

 

33.Homescape.com

 

34.HomesandLandofPolkCounty.com

 

35.Variety.com

 

36.Number1Expert.com

 

37.Homes and Land Tampa

 

38.Homes and Land Orlando

 

39.HomesWorldwide.com

 

40.CommercialWorldwide.com

 

* Homes listed at $750,000 and above

 



 

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