Marketing Plan

DON'T JUST HIRE A COMPANY,
HIRE A TEAM!
Real Estate is a personal service business. Expect knowledge and skill from the Realtor that you hire in the areas of financing, contracts, negotiating, and marketing. Select a Realtor with a track record of producing results. Buying or selling a home should not be left to chance and is not something that you let a "friend try". Trust the buying and selling of your home only to a professional. Accept nothing less than excellence.
What makes a difference between me and the other 600+ agents in East Polk County is I have the assion for my job. This passion is the very reason I ave built this superb team of professionals to accommodate all of your real estate needs.
Our track record of sales over the past years proves our dedication and hard work we put into our profession and selling homes. We've heard it said from our competition before "Renee Butler Team is too busy". With our sales history of results, wouldn't you love us to be "too busy" selling your home - because we'd love to be!
"We Have A Commitment To Excellence in Real Estate Services!"
To develop a successful business today, a strong emphasis on providing quality service to customers is key. My goal has always been to provide excellence in real estate and serve my customers with excellent, personal, quality service. To insure this, I have implemented a team approach to assist my customers throughout the entire transaction.
By employing licensed, experienced real estate agents and making them part of my real estate team, I am able to insure that the highest level of service is always provided for all of our customers.
Each team member has specific responsibilities, which help to insure a smooth process in the purchase or sale of real estate. We work together to assist our customers through the entire process while providing personal, quality service. We are always striving to improve our services and are always open to your suggestions. With this philosophy, we strive to earn you as a "customer for life".
My team members are Karel Cain, Listing Partner; Lindsey Krombach, Buyer Specialist; Christina Bulow, Buyer Specialist; Lillian Thomas, Client Service/Transaction Manager; John Butler, Lead Generation Manager; and Joyce Terry, Operation/Marketing Manager. They are important parts of my success and the satisfaction of my customers. Their hard work, dedication, and concern for my customer's needs combined with their experience and knowledge makes out team a winning success!
GUARANTEED MARKETING PLAN
1. List your property in Mid Florida Regional Multiple Listing Service – making it available to over 8,000 Real Estate Agents throughout Central Florida
2.Create a customized home marketing brochure
3.Install for-sale sign and appropriate amenity, warranty and advertising riders
4.Place color brochure folder in home along with agent sign-in sheet
5.Mail"Just Listed" postcards
6.Advertise your property in the Winter Haven News Chief
7.Advertise your property in the Ledger
8.Advertise your property in the Homefinder
9.Advertise your property in Polk County Homes For Sale Magazine
10.Advertise your property in Homes & Land Magazine
11.Advertise your property on the Internet:www.Realtor.comwww.ReneeButlerTeam.comwww.HomesandLand.comwww.yahoo.com
12.Register your property for a tour onBrokers Realty Caravan
13.Follow-up when there is a showing of your home
14.Communicate with you via monthly letter & copies of all advertising
15.Pre-qualify buyers and inform them of financing options available
16.Oversee all paper work from execution of sales contract to the closing table & beyond !
WORDS OF WISDOM
(Advice For Sellers)
Let Your Home "Smile A Welcome"
To Potential Buyers
First Impressions Are Lasting
The front door greets the prospective buyer.Make sure it is fresh, clean and scrubbed looking.Keep lawn trimmed and edged, and the yard free of refuse.
Decorate for a Quick Sale
Faded walls and worn woodwork reduce appeal.Why try to tell the prospect how your home could look when you can show him by redecorating?A quicker sale at a higher price will result.An investment in a new kitchen and allpaper will pay dividends, and you can't find a better investment when selling a house than a little putty and a few cans of paint to brighten up its interior.
Let the Sun Shine In
pen the draperies and curtains and let the prospect see how cheerful your home can be.Dark rooms are not appealing!
Fix That Faucet
Dripping water discolors sinks and suggests faulty plumbing.
Repairs Can Make a Big Difference
Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, and other minor flaws detract from a home's value.Have them fixed.Many buyers believe there are ten problems they haven't noticed for every one they do see.
From Top To Bottom
Display the full value of your attic and other utility space by removing all unnecessary articles. Short term, off-site storage areas are relativelyinexpensive.
Safety First
Keep stairways clear. Avoid cluttered appearances and possible injuries.
Make Closets Look Bigger
Neat, well-ordered closets show that space is ample. A little money spent on closet organizers reaps large returns.
Bathrooms Help Sell Homes
Check and repair caulking in bathtubs and showers. Make this room sparkle!
Arrange Bedrooms Neatly
Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.
Harmonize the Elements
FM radio or stereo on softly. TV off. All lights on, day or night. Drapes open in the daytime, closed at night. It it's hot, cool it; if it's cold, light a fire.
You Can Sell Pride of Ownership Faster and For More Money
It's called cleanliness, and cleanliness has more buyers than used dirt. Put sparkle in your bathrooms and kitchen, and you'll take lots more silver out.
When Any Agent Shows Your Home - Three's a Crowd!
Avoid having too many people during showings. The potential buyer will feel like an intruder and will hurry through the house. Objections that can be overcome by a professional will not be forthcoming when the seller is present.
Music is Mellow
But not when showing a house. Turn off the blaring radio or TV. Let the salesperson and buyer talk, free of disturbances. Background music is okay, played softly.
Pets Underfoot
Keep pets out of the way – preferably out of the house. Many people are acutely uncomfortable around some animals and may even be allergic.
Silence is Golden
Be courteous but don't force conversation with the potential buyer. He wants to inspect your house, not pay a social call.
Be It Ever So Humble
Never apologize for the appearance of your home. After all, it has been lived in. Let the trained salesperson answer any objections. This is their job.
Never Stay in Your House with House Hunters
Let the agent handle it, and remove yourself if you possibly can. Remember, the agent has worked many hours with these people and knows what they're looking for, and how to work with them. Let him or her do the job without interference. You may feel that an agent isn't showing the important features of your home to the prospect, but the agent knows people aren't sold by details until they've become emotionally involved with the big picture of your home. The presence of any member of the seller's family can't help, but always unnerves possible buyers, and often prevents a sale. Don't put this obstacle in your path, please leave when buyers are coming.
Why Put the Cart Before the Horse?
Trying to dispose of furniture to potential buyers before the purchase often loses a sale and shows an over-emphasized motivation to sell.
A Word to the Wise
Let your Realtor discuss price, terms, possession, and other factors with the
prospect. She is qualified to bring negotiations to a favorable conclusion.
Superior Online Exposure
1. ReneeButlerTeam.com
2.WinterHavenLifestyle.com
3.VisualTour.com
4.Google Base
5.HomePages.com
6.Homes.com
7.HomeSeekers.com
8.Realtor.com
9.Truilia.com
10.Yahoo.com
11.Craigslist.com
12.LiveDeal.com
13.Local.com
14.MSNBC.com
15.The New York Times*
16.International Herald Tribune*
17.JustRealEstateListings.com
18.Oodle.com
19.HomesandLand.com
20.ShowHomes.com
21.Mid-FloridaHomes.com
22.RealEstateJournal.com
23.LakelandLedger.com
24.PolkCountyHomesForSale.com
25.HarmonHomes.com
26.Bargain.com
27.Boston.com*
28.Unique Homes
29.Dupont Registry
30.Newschief.com
31.OrlandoSentinal.com
32.PolkonLine.com
33.Homescape.com
34.HomesandLandofPolkCounty.com
35.Variety.com
36.Number1Expert.com
37.Homes and Land Tampa
38.Homes and Land Orlando
39.HomesWorldwide.com
40.CommercialWorldwide.com
* Homes listed at $750,000 and above